TikTok commits to updating ad policies to better align with EU rules

Following discussions with the Commission and network of national consumer protection (CPC) authorities, TikTok has agreed to implement regulations around promoting alcohol, cigarettes, and ‘get rich quick’ schemes. They will also allow users to report undisclosed branded content and flag ads that trick children into making purchases.  New labels for paid ads

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TikTok commits to updating ad policies to better align with EU rules

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